Dying spirit spreads its wings
After a long period of relative dormancy, sake — a traditional beverage of Japanese origin that is made from fermented rice — is gaining popularity among Jakarta’s upscale communities.
V IN+ has now established Saké+, the only Japanese restaurant in town with an extensive saké collection, and organized a saké-pairing omasaké (“I trust you [chef]”) dinner, arguably the first of its kind ever held in town.
“There were demands for saké from our clients, who wanted not only a supply of wine but also saké from us. So, rather than just being a saké importer and supplier, our shareholders decided to establish Saké+,” explained Yolanda Simorangkir, general manager of VIN+, which, without much fanfare, has been selling sake for several years.
The city, of course, is no stranger to saké. The drink has been available in the city’s high-end Japanese restaurants for decades, ever since business relations with Japan flourished after Indonesia’s independence.
An aunt of this writer is married to a Japanese businessman and divides her time between Jakarta and Tokyo. She recalled saké dinners at three Japanese restaurants in the city back in 1965.
At that time, demand for saké was limited to the city’s Japanese business communities and their Indonesian business partners, she added.
But now, more and more people are embracing the thrill of the drinkable rice.
“Although lately we are getting more Japanese patrons, the majority of our customers are still locals. They say they prefer saké to hard liquor because unlike vodka or whisky, which often gives them a hangover the morning after, saké induces sleepiness and makes them feel refreshed upon waking up,” said Saké+ Operational Manager Sherly Wiraatmaja
“There were demands for saké from our clients, who wanted not only a supply of wine but also saké from us. So, rather than just being a saké importer and supplier, our shareholders decided to establish Saké+,” explained Yolanda Simorangkir, general manager of VIN+, which, without much fanfare, has been selling sake for several years.
The city, of course, is no stranger to saké. The drink has been available in the city’s high-end Japanese restaurants for decades, ever since business relations with Japan flourished after Indonesia’s independence.
An aunt of this writer is married to a Japanese businessman and divides her time between Jakarta and Tokyo. She recalled saké dinners at three Japanese restaurants in the city back in 1965.
At that time, demand for saké was limited to the city’s Japanese business communities and their Indonesian business partners, she added.
But now, more and more people are embracing the thrill of the drinkable rice.
“Although lately we are getting more Japanese patrons, the majority of our customers are still locals. They say they prefer saké to hard liquor because unlike vodka or whisky, which often gives them a hangover the morning after, saké induces sleepiness and makes them feel refreshed upon waking up,” said Saké+ Operational Manager Sherly Wiraatmaja